Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage:
Web analytics helps businesses understand visitors’ behavior on their websites and helps answer fundamental questions such as:
Where did visitors to my website come from?
What are visitors doing on my website?
Why did visitors complete/not complete the desired goals on my website?
The where and what are the questions that can be answered with the help of web analytics. The why is answered with the help of surveys or other voice of customers tools.
CACHE web analytics team helps companies identify what visitors are doing on their websites and, based on the findings, advises how to improve conversion rates on the website. Common things we analyze include landing page performance, navigation details or bottlenecks in the registration process.
We have the experience and expertise to help companies avoid mistakes such as:
We focus on the improving the objectives of your website and business We provide actionable recommendations helping achieve your website and business objectives. We’ll help you maximize your Return on Investment (ROI) of various marketing campaigns (email, referrals, pay per click and others). We don’t look just at your web analytics data, but actually analyze your web site for problems and provide recommendations for a better user experiences